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Selection by Alexandra Bennaim

Alexandra Bennaim founded APR in Paris, in 2002. Taking advantage of her eight years' experience as head of the internal press and licensing of Kelly Hoppen Interiors in the UK, Alexandra developed her own business around everything that thrills and inspires her most - high end interiors, design, luxury and lifestyle markets. With a multilingual team, APR represents clients from all over the world. Its international scope has allowed the agency to develop an acute understanding not only of French but also of international interiors and design markets. APR's current client-portfolio includes leading figures such as US-based interior designer Martyn Lawrence Bullard, famed for his glamorous projects and celebrity clientele, Christian Lacroix Maison and Sarah Lavoine, whose projects are the embodiment of Parisian chic and refinement. APR has recently decided to take up the challenge of digital strategy consultancy. The digital world reduces the range of limiting factors in the media. APR has the tools to approach these new communication channels and collaborates already with professionals in the digital media to support its clients in the launch of interactive digital campaigns. Drawing on its diverse experience and multitude of international media contacts, APR develops tailor-made communication strategies that are relevant to each client. The agency focuses on securing product placement and profile stories in the most prestigious publications - thus achieving optimum exposure in the worldwide press. Working with journalists in more than 65 countries, APR is continuously striving to expand its network by creating new business opportunities just as much within as beyond its existing structure. As a forward-thinking company, APR always makes sure to grasp any opportunity to evolve and progress in accordance with the demands of the design industry.
www.alexandrapr.com

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